Sara Bell has more than 16 years experience in climate change and clean technology; driving market change. She is passionate about changing the narrative about solving climate change so people get excited about building a low carbon future. Sara spent four years legally challenging fossil fuel subsidies in the European Court as CEO of a groundbreaking energy tech company in London. She won, marking a massive career high. Sadly the win was temporary as the UK government and EU Commission unlawfully reintroduced the scheme. The fight continues but the process has convinced Sara that we no longer have time to create incremental change. This is the decade for enormous change and Ample and Amplify are founded in the belief that conscious consumerism has the power to generate the pressure points needed to drive rapid change before 2030.