Nudie Jeans Repair Store, Fitzroy

X+O Pty Ltd

NJCO Repair Shop Fitzroy is a 100sqm circular retail interior in Melbourne that treats waste as its primary design material and repair as its central retail proposition.

Sustainability in this project is not communicated through signage or marketing. It is experienced. A working sewing machine anchors the shopfront as a live, free repair service, extending the life of garments already in circulation and embedding the brand’s repair forever philosophy at the point of customer engagement.

Photography: Aaron Hargreaves