HP is the leader in large-format printing, delivering cutting-edge technology built specifically to help design professionals do their jobs with ease and excellence. As the country manager, Craig is responsible for HP Large-Format Design across the South Pacific region. Craig formulates, drives and executes innovative tactical and strategic initiatives within HP’s large format business, and oversees its talented product and sales teams. HP has a proven track record of success in creating new routes to market and introducing market-leading products. Throughout his tenure, HP has enjoyed sustained growth in its market share and has expanded its leadership position in large format in the South Pacific market.