Barry Waddilove

Barry has 30+ year’s experience designing for household brands across 25 countries. He has worked for the UK Government as a design innovation advisor and also for the Ellen MacArthur Foundation as an academic researcher exploring the role of system thinking in Circular Design. In his current role as Design Director for Sustainability at Electrolux, Barry leads work across seven global design studios to drive synergies and knowledge around Sustainability and Circularity.

Barry holds an MDes in Design and Innovation for Sustainability from Cranfield University in the UK and is also a fellow of the RSA.